Over the past few months I have seen many more articles on the web and in trade magazines talking about the benefits of blogging and social networking involvement by real estate professionals.  Research done by Pew Internet Center estimates that approximately 1 out of every 20 persons in the US has created a blog.  Out of the total universe of blogs it is estimated that approximately 25 to 30% of Americans look to blogs for content on a regular basis.

The data compiled by different agencies also suggests that the prevalence of content creation and browsing decreases as the average age of the person reviewed increases.  Simply put, the younger you are the greater the likelihood that you are blogging and reading blogs.

What all of this means is that real estate professionals looking to further their businesses and efficacy of marketing and community outreach must have a technology infrastructure and system that facilitates these goals.  Wonderfully, the Nesters Exchange system serves as this mission control system for busy real estate agents.

One incredibly useful feature of the ExChange system that could be used today by most "blogging" real estate professionals is the free widgets.  These ExChange widgets allow a real estate professional to place a small amount of code in any blogs, answers or discussion boards that they are posting on the Internet.  These widgets then help to collect information from interested viewers of your blog, etc. and route that prospects information to your online ExChange Platform for actioning, followup and hopefully a sale!

For more information on how the ExChange Platform can help your business - feel free to reply to this or send me an email at dingram@nesters.com